Guz, the proprietor of a restaurant and bar in Sydney, was facing a common business problem. There were days and times that were quiet, too quiet. So much so that it was getting tough to make ends meet. Meanwhile, we had a gourmet Ceylon tea brand that was struggling. We were in a bunch of…
Are there times you’d like to get customers back more? Here’s a fun new invention to do that. How? Simple. Get customers scanning a QR code like in the image above and they will be presented with a puzzle on their phone. They assemble a nine-piece image to potentially be rewarded with a bit…
Best lesson in sales Problem: We queued outside Wimbledon from 4am to get tickets but missed out on centre court. My friend Thomas said ‘don’t worry, we’ll get into centre court.’ Thomas was the number 1 player of our university team and he would prove himself to be a great salesman later in life. On…
Did you know that we forget over 80% of what we learn within 24 hours? Yup – scientifically proven (University of Waterloo). The good news is there is a simple solution which I wish I had learnt in high school – here it is. Solution: To retain close to 100% of learning, simply spend…
(3 min read) If your company sells anything online, this is the customer experience to emulate. According to The Economist (Jan 2, 2021), online purchasing has moved forward at least 5 years in the span of one Covid year. But we all know that the experience of purchasing online can vary from downright poor to…
(2 min read) We face a couple of serious challenges as we navigate our way through the disruption the whole world is going through. We need to navigate more uncertainty and we need to ensure that we stay ahead of the competition. Looking at the first challenge, the traditional methods of being in front and…
People forget. People don’t like ads. People are tired of the same old marketing tactics — you know, loyalty cards, vouchers, discounts, meaningless points and offers. It’s a busy and noisy world with millions of things for people to spend their money on. So what’s the best way for a business or brand to be…
(2 min read) Saying thank you is powerful. It shows gratitude and results in good will. And both those emotions are powerful. So the next time you want to say thanks to a customer or partner or stakeholder, why not do it in a way that results in a fan that you can reach over…
To get intense and undivided attention from someone, all you really need to do is give them something of value to them. We ate at a restaurant once and on the way out the waitress came up to us and gave us a bag of unique limes that they had grown on their farm. They…
